Personality Types Using the Enneagram Model for Sales Representatives

Program Overview

Understanding your product is important—but understanding people is what closes deals. In fast-paced sales environments, recognizing how personality influences behavior is the key to unlocking more trust, deeper relationships, and stronger sales performance.

This training program, Personality Types Using the Enneagram Model for Sales Representatives, is designed to help sales teams develop insight into the nine Enneagram personality types and apply communication strategies tailored to each. The result? More meaningful connections, smoother negotiations, and lasting customer loyalty.

General Objective

To empower sales representatives to enhance communication with colleagues, supervisors, and clients by understanding Enneagram personality types and applying tailored strategies for more effective selling and relationship-building.

Training Objectives

By the end of this program, participants will be able to:

• Recall the nine Enneagram personality types and their key traits

• Explain how each type influences communication and customer behavior

• Apply type-specific communication strategies in real-life sales interactions

• Navigate conflict and challenges through collaborative communication

• Analyze behavior to quickly identify personality types in others

• Build strong, positive relationships that embrace personality differences

Program Modules

Module 1: Introduction to the Enneagram and Personality Types

• What is the Enneagram?

• How to recognize personality patterns

• The nine types: strengths, blind spots, and drivers

Module 2: The Impact of Personality Types on Communication

• How each type behaves in team and client interactions

• Sales-focused case studies and personality mapping

• Core emotional values that shape customer decisions

Module 3: Applying Communication Strategies by Type

• Specific language and tone adjustments for each type

• Quick tools to spot a client’s Enneagram type

• Real sales situations and role-play application

Module 4: Analysis and Innovation in Sales Communication

• Behavioral analysis tools

• Communication strategy evaluation

• Innovating approaches based on personality profiles

Training Methodology

This course is rooted in practical learning, combining:

• Role-play simulations of client and team interactions

• Group discussions and debriefs

• Behavioral analysis tools

• Real-life sales scenarios

• Feedback-based adjustments and strategy refinement

Participants will walk away with practical, repeatable techniques to understand personality on the fly and adjust communication for high-performance selling.